Tourism at 14.1 million arrivals by the end of August, rental market with no surge in prices

The essentials

1. 01

   By the end of August 2026, Morocco had welcomed 14.1 million tourists, up 4.5% year on year, representing almost 608,000 additional arrivals over twelve months.[1]

2. 02

   The month of August 2026 alone passed the 2 million tourist mark for the first time, according to figures from the Ministry of Tourism, Handicrafts and the Social and Solidarity Economy reported by the business press.[2]

3. 03

   On the Moroccan rental market, the autumn 2026 season is opening without any surge in prices: industry professionals describe a structural imbalance rather than a widespread spike.[3]

4. 04

   Demand is concentrated on flats in the mid-range rental bracket, while supply remains insufficient in smaller units and the most affordable budgets, hence a persistent mismatch between the properties sought and those available.[3]

What it changes for you

For a foreign buyer in Marrakech, two signals are converging. On the one hand, a national tourist flow of 14.1 million visitors by the end of August and a month of August above 2 million arrivals, which underpin demand for holiday accommodation. On the other, a residential rental market that is not overheating in price terms but is poorly matched in terms of property types. In practical terms: the quality and compliance of the property, and its ability to meet a specific use (holiday stays, long-term letting, family use), matter more than location alone.

Our reading

We read these two data sets together: tourist numbers confirm the country's appeal, while the rental market is a reminder that a property is let according to how well it suits a given use, not according to a general trend. For a purchase project in Marrakech, this means defining the intended use before the budget, and checking the land title, compliance and running costs.

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