Property prices: read by city, area and segment

The essentials

1. 01

   On 13 October 2026, Mustapha Allali, Vice-President of the FNPI, stated that the federation does not currently have consolidated data enabling it to assert an average national increase in prices since 2019. In his view, a national average would mask very different realities.[1]

2. 02

   He calls for trends to be read city by city, neighbourhood by neighbourhood and segment by segment: entry-level, mid-range and high-end properties do not follow the same trajectory.[1]

3. 03

   He does, however, note a significant rise in the overall cost of producing housing since 2019 — land, materials, labour, financing and development costs — without this feeding through mechanically into sale prices, which are constrained by households' purchasing capacity.[1]

4. 04

   The accompanying feature in LesEco.ma sets out this widening gap between cost prices and final selling prices, with land playing a decisive role in the major cities and wherever buildable land is in short supply, leading to new trade-offs in development planning.[2]

5. 05

   On 12 October 2026, Hespress reported that a property portfolio worth more than 176 billion dirhams is attracting interest from Moroccan banks and insurers, a sign of greater depth in the sector's financing.[3]

What it changes for you

For a foreign buyer, the message is a practical one: no national average usefully describes a project in Marrakech. The right unit of analysis remains the neighbourhood and the segment — Palmeraie, the route d'Amizmiz, Guéliz and Hivernage are not comparable. On the new-build side, the rise in production costs since 2019 is not automatically passed on to the sale price: it translates instead into trade-offs in development planning, and therefore into a more selective offering in terms of floor areas, finishes and delivery schedules.

Our reading

We read these statements as an invitation to adopt a method rather than to drive a hard bargain: before negotiating, document comparable transactions in your own neighbourhood and segment, not a national index. For new builds, ask the developer which part of the price stems from the land and which from the development itself: that is where the coherence of an offering in Marrakech is decided.

Daily summary produced automatically from the public sources cited below and published in the site's seven languages. It informs; it does not replace an adviser's view of your situation.