Hotels: 10,606 rooms in the pipeline by 2030

The essentials

1. 01

   The pipeline of hotel chains in Morocco has reached 10,606 rooms four years out from the 2030 World Cup. The third edition of the Morocco Showcase, on 26 November in Casablanca, is expected to bring together more than 300 investors, hoteliers and tourism officials, with the SMIT as institutional partner.[1]

2. 02

   The country is banking on a further 60,000 hotel beds by 2030, with Radisson Hotel Group aiming to grow from 11 to 30 properties in Morocco.[2]

3. 03

   Assets are changing hands: since 2025, Risma has acquired CMG, owner of the Radisson Blu Marrakech Carré Eden and the adjoining shopping centre, for 67 million dollars, and has sold the Sofitel Casablanca Tour Blanche to Pickalbatros for 46 million dollars.[2]

4. 04

   On the property side, AEDGE Partners is overseeing ten projects in development, representing 200,000 m² of floor space for a gross asset value of 3 billion dirhams, including Botanik Garden in Marrakech, which emerged from a complex land-tenure situation.[3]

What it changes for you

For a foreign buyer, these announcements above all describe the environment surrounding a property in Marrakech: an upgrading of the accommodation offering, the arrival of international brands, and retail and services following in their wake. An acquisition such as that of the Radisson Blu Carré Eden confirms that institutional capital is positioning itself on assets in central Marrakech. For holiday lettings, it also means more structured competition from hotels: the differentiator for a villa or a riad remains location, privacy and quality of management.

Our reading

We read these moves as a signal of the market's depth rather than as a promise on prices. When international operators and funds commit capital in Marrakech, they are validating medium-term tourist demand. For a purchase project, the trade-offs remain local: neighbourhood, a clear land title, service charges and the chosen operating model.

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